Grammatik is a full-service marketing agency focused on the technology and creative industries. We offer clients a team of focused specialists that deliver strategy, campaigns, content and creative.
Founded in late 2014 by Ian Tomalin-Hall, a PR and marketing manager with experience across sectors including creative software, finance, and the public sector, Grammatik's goal is to disrupt the stale agency model and offer clients real value through focused and thoughtful tactics tailored to the digital age.
Based out of its East London headquarters, Grammatik's core team of ten and industry specialists serve a wide range of global clients that include cloud tech giants, cutting-edge visual effects studios, hardware manufacturers and more.
The team is made up of technology-passionate individuals with diverse marketing skill sets and specialisms. Clients buy into the whole team with access to a wide array of services at all times and can choose to work on a campaign-based or retainer model.
The company has worked with more than 40 clients around the globe and continues to expand and grow into new areas and industries, while also maintaining its core passion to bring creative thinking to the masses.
Ian has worked across content, digital and product marketing in a wide variety of industries, including technology, finance, travel and media. A former journalist with an entrepreneurial spirit, he headed up PR & Comms for global creative software creator, Foundry, though a major acquisition by Carlyle Group and three years of rapid worldwide growth.
Ian founded Grammatik in late 2014, with a vision to take smart, integrated marketing to the technology and creative industries. As CEO, Ian has grown and continues to develop a team of experts and smart, focused talent. He splits his time between client strategy and pushing the company towards new and exciting directions.
Glenn’s experience spans film, television, retail, online and entertainment brands including MPC, Sky, UKTV and Virgin Media.
In senior marketing roles he has planned, implemented and managed a variety of impactful campaigns across traditional and digital media. As a Director of Bid Shopping, he was part of the team that grew an entrepreneurial and innovative new TV/online retail business from scratch to an annual turnover of £200 million.
Most recently, during his five year tenure at the world's leading visual effects studio MPC, Glenn developed an industry-leading marketing, social media and event strategy for the Global Recruitment function which saw the studio become the world’s largest volume recruiter of VFX talent. Glenn’s role at Grammatik is to lead the overall focus for the client portfolio, overseeing projects and campaigns whilst supporting senior management to help grow Grammatik’s reach and expand the business.
Adam’s career includes both in-house and agency side experience growing tech companies at start-up, SME and Enterprise levels.
His developed experience in strategy, digital marketing, PR, strategic partnerships and effective B2B and B2C campaigning stem from experiences including work with brands such as Sony Electronics and Amazon Web Services as well as service companies such as LiveStyled.
He now works to oversee all tech client strategy and tactical execution with a focus on growth, engagement and education for clients and their users.
Mark is a qualified ACCA accountant with many years’ experience in the finance field. In his career he has worked with a wide variety of fast-growing SMEs and start-ups, helping them to establish streamlined finance departments and future-proofed processes.
He has worked through the life of many of these companies, helping them to secure funding rounds and major corporate finance deals. Mark specialises in developing detailed financial and KPI reporting and applied this unique expertise to his role at Grammatik, helping the company to grow smart and steady
As an original founder of Grammatik he has brought his diverse and technical financing knowledge and applied it to the marketing sector to help guide and grow the company alongside the CEO.
Sophie Trainor is a marketing professional with many years experience in the VFX industry.
Sophie led Marketing, Communications and Branding at Technicolor’s academy award winning MPC for over 14 years. Starting as a lone PR Manager she was promoted through the ranks ultimately becoming Global Marketing Director across MPC’s film, advertising and broadcast portfolios as well as Technicolor Creative Services in Europe. She witnessed MPC’s growth from 60+ people in London’s Soho to 35,500 across 4 continents ultimately overseeing a team of 12 in 9 locations across the world.
Prior to her time at MPC, Sophie was Festival Manager for LEAF – The London Effects and Animation Festival – and was responsible for presentation content focused on innovative computer graphics and visual effects; and curated the dedicated craft based awards competition.
Andrew is an experienced freelance writer and editor whose work has appeared in dozens of publications around the world, including Edge, IGN, Playboy, and Rolling Stone. He was also an editor for Mac|Life magazine, and contributed to the 2018 book, SNES/Super Famicom: A Visual Compendium.
In covering the video game, gadget, and esports industries across magazines, websites, and books, Andrew has developed a talent for interviewing creative people and translating those conversations into compelling stories. As Senior Creative Consultant, he leverages that ability to spotlight the work and products of Grammatik's clients through customer stories and other written content, as well as ensuring overall editorial consistency across all outward-facing comms.
Andrew has been writing for Grammatik since nearly day one in 2014, before taking on an expanded consultancy role in July 2018. He is based in Chicago.
Georgia graduated from the University of Kent with a Masters degree in Multimedia Journalism.
Initially working as a marketing and SEO specialist at an entertainment industry start-up, Georgia quickly got a taste for publicity. She developed core skills in market research and content optimisation and headed up a team of contributors.
As Account Manager at Grammatik she works with both technology and creative clients to lead strategy, drive growth, and increase public awareness around products and services.
Known as the ‘PR Queen’ (and the office’s resident comic book nerd), Georgia doesn’t just put pen to paper for our clients – she adores all facets of her work, and finding new and innovative ways to get eyes on our clients’ brilliant projects.
Nathan is an experienced journalist with bylines across a number of national newspapers and numerous B2B publishing outlets. He joined Grammatik in January 2017, leveraging his journalistic skill set across our portfolio of global tech and creative clients.
Nathan leads a number of our creative client accounts, delivering quality content, strategic PR campaigns and focused client relations. He’s glued to social media, always has an eye on industry trends and knows how to cut through the chatter to get people’s attention.
When he’s not in the office, Nathan is usually found at the theatre, fawning over dogs or dancing to a banging pop song.
Conor is a graduate of the Manchester Metropolitan University, where he earned a Masters degree in Multimedia Journalism. Following university, he honed his marketing skills around the world, working as an intern at a New York agency for Broadway and delivering social media strategy in Ireland.
Conor has a deep interest in all things tech, a flair for creativity, and an infectiously positive attitude. The combination of these attributes results in compelling, innovative ideas and strong relationships across our spectrum of creative technology clients.
He works across a wide spectrum of Grammatik's tech portfolio and is hands-on with a wide range of marketing activations and strategies.
Joby utilises his content and social media expertise to assist in the smooth delivery of activity across our client portfolio. His previous experience includes marketing roles in the charity and entertainment sectors and he also adds event management expertise to the team.
A graduate in Commercial Music from the University of Westminster, Joby has been involved in the marketing promotion and lighting design for numerous live events at the Southbank and Edinburgh festival. He's also a mean jazz guitarist and, in his spare time, has been known to take to the stage at legendary Soho music venue Ronnie Scotts.
We believe in a six stage strategic approach that can transform any client's marketing fundamentals. Working through these stages, taking time to workshop ideas, develop process and create core pillars for success, we ensure everyone is aligned.
Understand your place in the market and research to discover your unique selling points
Develop a solid plan that supports your wider goals, set KPIs and ensure everyone’s on the same page
Score quick-wins, then develop procedure and approaches that make activity simple and effective
Tell your customers who you are. Create compelling content and comms output that appeals and converts
Ensure your messages reach new networks and audiences. Make your voice heard loud and clear
Review, report and reflect on what’s worked best and what can be done better. Use findings to influence future activity
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