About Grammatik

Ian Tomalin-Hall

Ian has worked across content, digital and product marketing in a wide variety of industries, including technology, finance, travel and media. A former journalist with an entrepreneurial spirit, he headed up PR & Comms for global creative software creator, Foundry, though a major acquisition by Carlyle Group and three years of rapid worldwide growth.

Ian founded Grammatik in late 2014, with a vision to take smart, integrated marketing to the technology and creative industries. As CEO, Ian has grown and continues to develop a team of experts and smart, focused talent. He splits his time between client strategy and pushing the company towards new and exciting directions.

Glenn Matchett

Glenn’s experience spans film, television, retail, online and entertainment brands including MPC, Sky, UKTV and Virgin Media.

In senior marketing roles he has planned, implemented and managed a variety of impactful campaigns across traditional and digital media. As a Director of Bid Shopping, he was part of the team that grew an entrepreneurial and innovative new TV/online retail business from scratch to an annual turnover of £200 million.

Most recently, during his five year tenure at the world’s leading VFX studio MPC, Glenn developed an industry-leading marketing, social media and event strategy for the Global Recruitment function which saw the studio become the world’s largest volume recruiter of VFX talent.

Glenn’s role at Grammatik is to lead the overall focus for the client portfolio, overseeing projects and campaigns whilst supporting senior management to help grow Grammatik’s reach and expand the business.

Mark Barfoot

Mark is a qualified Association of Chartered Certified Accountants (ACCA) accountant with many years of experience in finance. In his career he has worked with a wide variety of fast-growing SMEs and start-ups, helping them to establish streamlined finance departments and future-proofed processes.

He has worked through the life of many of these companies, helping them to secure funding rounds and major corporate finance deals. Mark specialises in developing detailed financial and KPI reporting and applied this unique expertise to his role at Grammatik, helping the company to grow smart and steady

As an original founder of Grammatik he has brought his diverse and technical financing knowledge and applied it to the marketing sector to help guide and grow the company alongside the CEO.

Sofia Pensado

Sofia’s expertise includes a variety of creative areas including VR/AR and VFX. As Marketing Manager of Neutral Digital and Happy Finish she was responsible for all aspects of marketing to drive business growth.

Dominic Danson

Dom is a marketing and PR professional with a background as both a journalist and filmmaker. He’s been working in the media and entertainment space for nearly a decade – first with specialist reseller Escape Technology and more recently with Global Distribution and Symply.

He’s experienced in leading multidisciplinary campaigns across diverse market sectors for both B2B and B2C clients and is (unrelated) a stickler for a correctly used apostrophe.

Rebecca Newton

Rebecca has over 12 years of experience working across various marketing communication and PR roles in B2C and B2B sectors. She specialised in technology comms in 2015 and has since covered management roles at Sony, Nikon and Blackmagic Design.

With majority in-house experience, she understands the processes, demands and needs that clients face internally and externally.

Annabel Powell

Annabel’s experience in marketing spans a variety of industries . Having completed levels 3 and 4 in marketing, she understands of the benefits of a marketing function in organisations and the importance of it when establishing your brand.

Her passion and love for the tech, film, broadcast, and creative industries bring a natural drive for the role and the clients the agency work with. She’s excited to progress in her role by taking on more responsibilities and working with new clients.

Courtney Westley

Courtney’s background is in content writing and copy-editing, having worked in the digital team at a magazine and at various academic publishers before moving to the UK from South Africa.

Her work as a PR and Marketing Assistant allows her to flex her creativity and writing skills across a variety of global clients, all while keeping a finger on the pulse of the latest in the tech, VFX and broadcast industries.

Hannah Barrett

With a background in journalism and an eye for narrative, Hannah brings a strategic approach to PR and marketing. A graduate with a BA in Journalism, she has hands-on experience in social media content creation and freelance writing, successfully pitching to and writing for a variety of publications. Her passion lies in researching and identifying influencers and emerging talent, liaising with them on potential marketing opportunities.