NAB 2025: deliver your post-event marketing strategy

 

The lights have dimmed, the show floor has cleared, and NAB 2025 is over. You’ve had back-to-back meetings, seen some impressive emerging technology, and shaken more hands than you can count. But what happens next is what really matters.  

Whether it’s engaging with leads, repurposing content, or monitoring your success, your post-NAB strategy is where ROI is generated. Those business cards and email sign-ups won’t turn into deals by themselves. Here’s how to keep the momentum going long after you’ve left the show floor.  

 

Follow up before your NAB 2025 leads go cold

NAB is noisy – everyone you spoke to has had a dozen similar conversations, so if you don’t follow up quickly, you’ll be forgotten. Strike while the iron’s hot. Prioritise your most valuable leads, whether that’s potential clients, partners, or media contacts, and make your outreach personal. A quick LinkedIn message or email referencing your NAB conversation will cut through the noise.  

One follow-up isn’t enough. Some leads will be ready to move forward, others need time. Keep them engaged. Send over relevant content: maybe a case study that aligns with their business, a short product demo, or an article discussing the trends that dominated NAB (extra points if it’s your own). Spread your touchpoints over the coming weeks using email, LinkedIn, or a well-timed call. The goal isn’t to overwhelm, but to stay on their radar until they’re ready to take action.  

Keep the buzz alive

Just because NAB is over doesn’t mean your presence should disappear. Ride the post-show wave by sharing insights, reactions, and standout moments. A LinkedIn post or blog unpacking key trends from NAB is a great way to keep the conversation going,  but don’t just recap the event. Add your take. What did NAB reveal about the future of the industry? What innovations stood out? And how does this connect to what your company is doing?  

If you made a product or update announcement at NAB, don’t let the moment fizzle out. Follow up with journalists who covered the launch (or showed interest but didn’t write about it) and. offer them fresh angles – maybe a deeper dive into the technology, a customer use case, or an exclusive Q&A with your team. News moves fast, but if you can provide something valuable beyond the initial press release, you’ve got a chance to keep coverage rolling.  

Repurpose your NAB content to keep it working harder for you. Edit a product demo into bite-sized social clips. Summarise the key takeaways from a panel discussion in a blog. If you earned media coverage, shout about it. Share the articles across your channels and tag the journalists to maximise exposure. NAB’s official hashtags and discussions will stay active for a while, so keep engaging with them while people are still paying attention.  

 

Measure success and plan for the next event

You put serious time, effort, and budget into NAB 2025, so don’t just move on without measuring what worked. Track your key numbers. How many leads came in? How much press coverage did you get? Did your website traffic spike? These insights aren’t just about proving ROI, they’ll help you refine your approach for next year.  

Get feedback from your team while it’s fresh. Ask about what worked well, where you struggled, and whether your pre-show marketing efforts were strong enough. Learn from it now so you can be even sharper next time.  

And don’t just think about the next event. Use what you’ve learned to shape your wider marketing strategy. Maybe your lead nurturing needs refining. Or you might need stronger content to support sales. It could also be time to rethink how you engage with industry events in general. The best NAB strategies don’t end when the show does – they feed into a bigger picture.  

 

Boost your efforts

NAB 2025 may be over, but the real work starts now. A smart post-show strategy focused on timely follow-ups, content that keeps the buzz going, and long-term relationship-building will ensure your NAB investment pays off well beyond the event.  

Want to maximise your post-NAB impact? Get in touch.