Thought leadership content – why it’s worth the effort

It’s often hard to find the time to take a breather from the day-to-day in order to consider the best routes for showcasing your business. How do you drive awareness and growth amongst the right audience? How do you stand out from the crowd?

There are many weapons in the promotional armoury for this, and thought leadership content is often an effective means to make an impact. Why? Here are just a few compelling reasons…

Establishing credibility: Thought leadership content is the ideal route to showcase your expertise and knowledge in a particular industry. By providing valuable insights, analysis, and innovative ideas, thought leaders will establish a credible voice in their field.

Get seen in the ‘right’ places: A good PR agency should be able to pitch your words of wisdom to publications in your space so they are read by existing and potential customers. Grammatik has done this for many of its clients including Flipbook Studio, who we helped find a voice across a variety of publications in the animation and VFX space.

Building trust: Thought leadership content helps to build trust with your audiences, customers, and stakeholders. When you deliver savvy and switched-on content, you demonstrate a commitment to providing value and sharing insight, which should foster trust and loyalty over time. This is especially true for new industries and technology. For example, we placed a Virtual Production 101 article for our client Pixotope in Motionographer magazine, helping establish them as a leading voice in that nascent field.

Differentiation: In crowded and competitive markets, thought leadership content will help you stand out from the crowd. By offering a unique and personal perspective, thought leaders create a hook for themselves and their brands which stands them out from competitors.

Driving engagement: Thought leadership content should spark conversations and discussions within industry communities like those on LinkedIn. By engaging with audiences through well crafted, meaningful content, thought leaders will foster dialogue, build relationships, and strengthen connections with their target audience.

Generating opportunities: Thought leadership can open doors to new opportunities, including speaking engagements, media interviews, partnerships, collaborations, and business opportunities. When recognized as thought leaders, you are more likely to be sought after for your expertise and insights. It will generate momentum!

Driving innovation: Thought leaders often play a crucial role in driving innovation within their industry. By challenging conventional thinking, identifying emerging trends, and exploring new ideas, you may inspire innovation and push the boundaries of what is possible.

Gym for the mind: Sounds corny, we know. But by simply challenging yourself to wrestle with business issues or address a particular topic, it may well spark ideas or solutions within your own mind that will enable fresh thinking or actions within your business.

As part of a wider marketing strategy, thought leadership content will help with your visibility online, by improving your ranking in search engines. This, of course, can lead to warm leads coming to your door who may well convent into becoming customers.

Don’t sit on the sidelines. If you’ve got opinions to share, get them down on paper and into a content calendar. Channel them through your social media channels or your website. Better still, explore options for taking part at events or featuring in an industry publication. And if you don’t have time to write it yourself, a good communications agency can take a download from you in a call and translate your thoughts into fantastic copy. Polished and ready for publication.

Need help with making this happen? Get in touch via the message form below for more information on how we can support planning, writing, and promoting thought leadership content for you and your business.