The future of production is virtual. This past year we have seen how technology has allowed the entertainment industry to continue operating, placing virtual production at the forefront by bringing together the physical and digital world.
In this new instalment of Top 5 Tech, we look at some of the most innovative technologies advancing the real-time virtual production space.
Pixotope
The Future Group’s flagship product, Pixotope, is here to revolution virtual production systems. Since its launch in 2019, the solution has shaken up the world of content creation offering accessible next-gen software products and services for virtual production.
This open software-based solution is empowering content creators and broadcasters worldwide to produce real-time XR content for TV, online streaming, and film, taking viewers into an immersive and unique experience.
OptiTrack
Founded in 1996, OptiTrack has been able to establish itself as a worldwide leader in precision motion capture and 3D tracking systems.
With a focus on video game design, virtual reality (VR) tracking and character animation for film and games, the company has become a favourite solution for professionals in the industry with demanding tracking requirements. Big names like Disney, Google and Nike are among their clients.
Ncam Technologies
A company putting its efforts to make the virtual production journey easy, achievable and repeatable is Ncam Technologies. Its award-winning technology is revolutionising the way visual content is produced for film, broadcast and live production.
Ncam has recently announced their latest partnership with disguise xR, a platform that helps brands explore immersive storytelling with the latest advances in XR and which has been used on a variety of projects including Frozen, The Musical and Coachella.
NVIDIA
Leaders NVIDIA are the inventor and market leader in the design of graphics processing units or GPUs. Over the years the company has been able to reinvent modern computer graphics, revolutionising the PC gaming market.
With the media and entertainment industry turning to virtual production, NVIDIA has become a top-of-mind choice powering films, TV shows and events worldwide. The increasing demand for video games during the pandemic has led the company to achieve record sales during the latest quarter of 2020.
Promosa
LED walls have become a creative solution for productions during the pandemic. Shows like The Mandalorian or Westworld have adopted this new form of virtual production. A company leading the market with the largest inventory in Western Canada and the Pacific Northwest is Promosa.
This full-service production management company specialised in large-format LED video screens has become, in collaboration with Animatrik Film Design, the official disguise xR partner in Canada. This partnership opens new opportunities for the production of live events to push the boundaries of imagination.
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