Why you should work in Tech PR

As a PR and marketing agency that specialises in the world of technology, it only stands to reason that it sits at the heart of everything we do here at Grammatik. It’s a fascinating field for anyone keen to be part of a sector that is helping shape the world around us, so let us tell you why you should work in Tech PR. But you might be wondering, what exactly separates regular PR from Tech PR? 

Let’s start with PR. PR is the acronym for ‘public relations’ and it refers to the process of informing target audiences about a brand or organisation. In this case, brands and companies in the technology and digital sector. The term PR is oftentimes confused with marketing, so if you still have doubts about what “PR” really involves, here’s a great blog our Account Executive, Juliana Freitas, wrote on the difference between PR and marketing. The combination of TECH + PR is the process of informing audiences about companies in the technology space. 

The PR world moves fast, but tech PR moves even faster. When working in tech PR, you’ll find yourself in a dynamic and stimulating environment where the desire to expand your knowledge and stay up to date on the latest technologies is a must. In the tech world, there’s always something launching so you have to stay alert to be ahead of the technological curve. 

If you’re thinking about why you should work in tech PR as your next career move, here are a few reasons why you shouldn’t think twice:

No such thing as starting from zero

When it comes to technology, we all have some knowledge. In this smart tech world we live in, most people have a smartphone, know how to log into Google Drive, or ask Alexa to play music on Spotify — we are all familiar with the technologies around us. This is why when you join a tech PR agency, you’re never starting from zero and your expertise in the field is probably more extensive than you think. 

It doesn’t matter if you’re not tech-savvy or don’t consider yourself to be a techie, you’ll be surprised how much you might be familiar with different technologies. You don’t have to be an expert that knows how to use every piece of software in the market to create a story around it. Companies need PR professionals to translate and communicate their key messages to their target groups. Crafting a successful PR campaign is not something a developer or an engineer is going to be able to do. As PR experts, we bring the outsider’s viewpoint to the mix in order to create narratives that will reach new audiences. 

Working in a fast-paced environment

In the blink of an eye, Apple might have just dropped a new iPhone or Elon Musk announced a new microchip for humans. Technology moves super fast and so do professionals working in the sector. Machine learning, artificial intelligence, cloud computing, fintech — all these technologies are expanding at the speed of light, and as PR experts, we need to be quick to share up-to-the-minute stories. 

Why should you work in tech PR? Because it means learning new concepts every day, getting familiar with new devices, understanding the latest technologies. The learning curve never stops — you’re always discovering what’s new out there to bring these narratives to the client’s target audience. 

Ahead of the latest trends 

Working in tech PR means supporting clients innovating in the space and setting the industry trends. In the tech world, not a day goes by without a new product being announced and as a PR professional, you’ll be the first to know and get first-hand information from key players in the industry. 

You’ll be creating PR campaigns for the latest tech inventions which involves translating technical content into compelling and engaging stories that will turn into media opportunities. Keeping up with all the trends and products entering the market won’t be so difficult as you’ll be soaking up tech content on a daily basis. 

The booming industry

The technology industry has never stopped growing. However, the pandemic has made it grow even faster with tech companies worldwide blooming amid Covid-19. Technologies like XR have allowed us to enjoy virtual events from our couch, edtech has allowed children to continue their studies from home and most importantly, tech innovations in healthcare are making the pandemic more manageable. As the number of tech companies continues to increase so does the need to find a PR agency to help bring their tech in front of the right eyes. 

Technology is a beast that never ceases to grow and evolve continuously changing the world. There is no doubt that the future will be powered by technology — why not be part of the change by joining a tech PR agency? Today it might be all about artificial intelligence and cloud computing but who knows what the future holds for the tech industry. If you’re interested in discovering what’s next in the tech world, watch this space!