Another Wonderful Day In Paradise: Short Film PR

The client

Xiaoyu Yang, a Chinese-American director based out of New York City, trusted Grammatik for Another Wonderful Day In Paradise short film PR. A graduate of the MFA program in filmmaking at City College of New York, most of her short film works tend to focus on the ingenuity of blended cultures and the characteristics of feminism in the present day. Yang’s first feature-length documentary “Dan Hsu – A Lifelong Journey Through The Art”, which tells the story of renowned Chinese artist Dan Hsu, won 7 awards at the Hollywood International Independent Documentary Festival.

The brief

Xiaoyu approached us with Another Wonderful Day In Paradise short film PR. The campaign included submitting the short filmto a variety of global film festivals and creating a media and press plan which would maximise the reach of both the film itself and Xiaoyou as a director. Over a two month period, the Grammatik team produced thought leadership content, liaised with industry press, submitted to various film festivals and took ownership of all social media channels. Taking a look at the many faces of immigration, feminism and the idea of the ‘American Dream’, Another Wonderful Day in Paradise follows the story of Elly, an immigrant from Mexico City, a struggling actress with Broadway dreams.

Need help promoting your short film? Here are some tips.

The strategy

Content Creation

Created a variety of content including a press release, a director’s bio, and thought leadership content about the importance of Asian women in filmmaking and top tips for student filmmakers.

PR Strategy

Distributed a press pack and other content to various mainstream media outlets, with a particular focus on filmmaking, women in film, and both ethnic and gender diversity.

Social Media

Managed multiple social media channels (Facebook and Instagram), sharing behind-the-scenes content, film stills, movie posters, fan art, musical scores and engaged with fans online.

Festival Submissions

Researched and submitted the short film to screening opportunities at various high-profile and reputable film festivals, including those with a focus on Asain and female representation.