Expereo's Brazilian Hub Expansion

The client

Expereo is a leading innovator in the global enterprise networking space – the trusted partner of 30% of Fortune 500 companies – delivering SD-WAN services to key stakeholders around the globe. Expereo aims to deliver consistent, high quality internet services worldwide, even to those locations with historically poor connectivity.

The brief

Operating a worldwide network of Cloud Acceleration Hubs, Expereo has now expanded into Latin America – focused primarily in Sao Paulo, Brazil – in an effort to improve both application performance and availability via rerouting processes. Grammatik was brought on board to deliver a multi-channel marketing strategy, with content written in both English and Portuguese, to promote enhanced connectivity to this demographic.

The strategy

Content creation

We worked closely with Expereo’s C-level executives to define messaging around the Brazil expansion, delivering a press release and blog content.

Newswire

Grammatik researched and set up a newswire blast targeting ‘High Tech’ outlets. Overall coverage included Yahoo Finance, Capacity Media, Benzinga and more.

Press updates

Maintained contact with key journalists, funneling additional information about the Brazil expansion to press, as Expereo’s content angle shifted post-launch.