ftrack Creative Collaboration Made Easy

Accessible motion graphics for a technical tool

The Project

ftrack develops a highly customisable, cloud-based project management tool for the media and entertainment industry.

Using ftrack’s toolset, creative outfits can schedule their productions from start to finish and keep track of progress with a bird’s-eye view of everything happening across their studio’s different projects and departments.

ftrack’s solutions simplify the complex, so it sought an explainer video that would do the same; one that would communicate exactly what ftrack was capable of and the benefits it would bring to any creative team.

The approach

We used colourful and fun motion graphics (including a flying, rainbow-powered unicorn) to lay out the benefits of ftrack.The sharp visuals were matched by a clear and unambiguous script. Audiences needed to come away with a clear and definite sense of what ftrack is and how it can help their team move to the next level.The result is a quick-and-simple video that provides instant insight into the true power of ftrack.

What We Did

End-to-end production

Scripting & planning

Motion graphics

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