PR Support for Goodbye Kansas Studios

The client

Goodbye Kansas Studios are an award-winning creative studio renowned for their work on feature films, TV series, commercials, and game cinematics. With its HQ in Stockholm, Sweden, the studio has a global presence with a number of other locations around the globe including London and Los Angeles.

Experts in VFX, FX, CG productions, 3D face and body scanning, digital humans, creature and character design, performance capture, animation and RealTime expertise, some of the studio’s most well-known projects include games such as Cyberpunk 2077 and Assassin’s Creed Valhalla, as well as TV shows like Outlander and The Walking Dead.

The brief

Goodbye Kansas Studios were looking for a multi-faceted PR and marketing agency that understood the post-production industry and could help elevate their work and presence online. Key objectives included bolstering press and media relations, arranging appearances at industry events, award submissions and more.

Grammatik was tasked with highlighting Goodbye Kansas Studios’ amazing work within a variety of different industries – from film and television to gaming and advertising – both online and to the wider industry. This has been delivered via a combination of press activities, social media and wider industry engagement opportunities. By working together to craft a detailed strategy, Grammatik has been able to position Goodbye Kansas Studios not only as producers of high-quality work, but as industry innovators and disruptors since our engagement, with exciting tracks already made to continue the relationship further.

The strategy

Social Media

Grammatik has worked with the Goodbye Kansas team to develop a brand voice and strategy for the various social media channels to continue to expand their online presence.

Grammatik also handles posting and monitoring these channels to promote the company’s work and interactions with their key audiences, which has seen a steady increase in followers and engagement.

Content and Press Opps

Another key deliverable was to elevate the success of Goodbye Kansas Studios work by landing coverage of new projects in relevant press titles, such as AWN, 3D World, Art of VFX and more. Grammatik has also secured a number of national hits for GBK. Our team has also worked on bolstering the profiles of the wider GBK team, positioning them as thought leaders in the industries that they operate in.

Grammatik continues to arrange 1:1 interviews and secure opinion pieces in publications such as Broadcast, TVBEurope and PostPerspective for the GBK team to demonstrate their expertise, amongst searching out new and exciting opportunities with key industry and national press.

Events and Partnerships

Grammatik reached out to various industry bodies and events on behalf of Goodbye Kansas Studios for a variety of opportunities. We have cultivated relationships with industry standard 3D tools such as V-Ray and Houdini which has resulted in Goodbye Kansas Studio being featured in various showreels and round tables. 

 

Grammatik has organised speaking opportunities and in-depth talks for the Goodbye Kansas creative team at large-scale industry events such as FMX and the Real Time Conference. We also fostered mutually beneficial partnerships with industry-leading technology partners Wacom, NVIDIA and Teradici to produce both written and visual content for their online and social channels.

The Results

40+ pieces of coverage in key publications in print and online over 12 months

30% increase in social media followers across LinkedIn, FaceBook and Twitter

10+ event and partnership opportunities over 12 months