The 5G Mobile Connectivity Expansion

How we helped Expereo announce a major expansion to mobile access technologies

The client

Expereo is a leading innovator in the global enterprise networking space, streamlining the way businesses use cloud-based networks. Looking for external support to help raise awareness of the brand in the market, Grammatik was brought on board to deliver a multi-channel marketing strategy, promoting Expereo’s Global Internet, SD-WAN and Cloud Acceleration services to key stakeholders around the globe, aligned with network industry trends.

The brief

Tasked with announcing a major expansion to Expereo’s mobile access technologies, which now includes 5G, Grammatik’s goal was to create content and secure coverage relating to the launch in reputable media outlets within the network's industry. Using a comprehensive database of PR contacts, newswire services and social media, Grammatik was able to put Expereo’s message in front of the IT decision-makers at global businesses and government sites.

The strategy

Content creation

We worked closely with Expereo’s C-level executives to define messaging around the mobile connectivity expansion, delivering a press release and blog content.

Newswire

To increase online visibility, traffic, search rank and authority, Grammatik set up a newswire blast targeting ‘High Tech’ outlets primarily based in the US.

Organic press

Reached out to existing contacts to discuss Expereo’s expansion. Overall coverage included Yahoo Finance, Market Watch, The Fast Mode and more.

Social media

Tailored messaging and scheduled posts across Expereo’s social media channels, engaging with customers and press to drive excitement around the expansion.

The results

Total potential newswire reach of 143 million

Secured 17 articles and 2 newsletters

Additional 2 thought leadership opportunities

Achieved 59 link click throughs

Reached 12,318 social media users

Delivered permanent website blog content

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