Autodesk’s Art of the Impossible podcast

The client

Autodesk is a multinational software company headquartered in San Francisco. Its technology spans architecture, engineering, construction, product design, manufacturing, media, and entertainment, empowering innovators everywhere to collaborate, design, and iterate, and turn their ideas into reality.

The brief

Following the success of season one, Grammatik was entrusted to produce season two of Autodesk’s Art of the Impossible podcast – tackling the challenges and opportunities brought by digital transformation in the design and manufacturing industries.

This season brought together two guests per episode to explore their digital transformation journeys. With topics ranging from data access to XR use cases, the goal of the podcast was to facilitate high-level conversations across all corners of the D&M space, and share valuable insights to those looking to embark on their own digital transformation.

Image of a microphone against a podcast setup

The strategy

Evaluating what worked well for season one, and further honing in on the conversational tone of Autodesk’s Art of the Impossible podcast, we delivered a six episode season featuring two guests per episode. We then worked closely with internal stakeholders to identify guest candidates, as well as conducting introductory interviews to gather more information.

We also coordinated recording times and general guest communications, along with crafting the episode topics and producing the series, from recording to editing and quality control. Familiarity with Autodesk’s brand values and a solid background in content creation enabled us to bring together different perspectives to generate interdisciplinary conversations that touched on the pain points of D&M leaders.