Promotional film for Epic Games’ Metahuman technology

The client

Unreal Engine is Epic Games’ real-time 3D creation tool, best known as the technology behind Fortnite. While initially created to develop games, Unreal Engine is now used across multiple industries including film, television, automotive, and architecture. Epic’s real-time technology is known for its photoreal visuals and is increasingly used to create immersive experiences across a wide range of sectors. 

MetaHuman Creator is a free, cloud-streamed tool you can use to create your own digital humans in an intuitive, easy-to-learn environment. Using MetaHuman Creator, you can customise your digital avatar’s hairstyle, facial features, height, body proportions, and more.

The brief

The aim of the project was to create a high-end promotional film for Epic Games to showcase the use of Metahuman technology. The film’s focus was how the tool was able to ‘breathe life’ back into a human skeleton unearthed in an archaeological dig in Serbia. Serbia is also the home of 3Lateral, the Epic-owned company that specialises in the creation of realistic digital characters. Grammatik worked closely with the team at 3Lateral throughout the end-to-end production of the film. 

The strategy

Grammatik’s strategy was to build the promotional film for Epic Games around warm and conversational interviews with the key personnel involved in bringing this project to life. The reflective testimonial chats were edited together with archive footage, as well as ‘technology in action’ shots. Shoot days were coordinated across two countries, with participants in both Serbia and Sweden featuring in the final edit. Paired with appropriate b-roll and delivered as part of a well-paced narrative, the seven minute film engages the audience and opens the mind as to how Metahuman technology can be used across different industries.

The results

Showcase creative use cases for Metahuman technology outside the world of games – from historical visualisation to education.

A high-end, seven minute hero film for use across multiple communications channels and for PR.

The video created a lot of industry buzz, including 32k views on YouTube and multiple features across industry publications.