The clientSaddington Baynes is a 25-year-old creative studio located in the heart of London. They are true masters of their craft, standing as one of London’s original pioneers of digital retouching and one of the very first post-production studios to harness the potential of CG in-house. The company’s R&D branch (SBLABS) is constantly experimenting with new technology to broaden the services available to brands, and showcase Saddington Baynes’ creative capabilities.
Saddington Baynes conceived, developed and rendered a multi-channel film to demonstrate the flexibility of CGI and challenge perceptions within the beauty industry. Grammatik was tasked with promoting this animated showcase, called Redefining Beauty, to marketing media outlets and creative communities. The goal was to present a new, forward-thinking style for beauty brands in line with the current trend of corporate social responsibility (CSR), as well as help this industry realise what is now possible using CGI and visual effects.
Capitalising on current B2B beauty trends, we developed research and messaging around how CGI can encourage social responsibility in the beauty sector.
Created and refined a press announcement, technical project breakdown, Saddington Baynes Q&A and aforementioned thought leadership.
Pitched contacts at creative/VFX press and researched new, tier-one beauty targets (resulting in GCI, Beauty Business Journal & Cosmetics Business coverage).
Extracted images from video launch at Le Book New York, focusing on the most artistically impressive shots.
Successful B2B & specialist beauty press targeting
Seven total pieces of press coverage
Combined 540,778 weekly readership