Twinmotion: crafting marketing content to showcase the real-time visualisation tool

The client

Owned by Epic Games, award-winning Twinmotion is a real-time 3D immersion platform that produces high-quality images, panoramas and standard or 360° VR videos in seconds. This cutting-edge real-time visualisation tool is used across architecture, consumer product design, concept art, and more.

 

The Brief

Grammatik was tasked with creating a range of marketing content for Twinmotion, including a number of blog posts for the brand’s website. A key part of the brief was to increase awareness of Twinmotion’s uses outside its core industry of architecture.

The approach

The Grammatik team produced marketing content for Twinmotion on a rolling basis, reacting quickly to briefs as soon as they were given. 

The written content we delivered included blog posts to support the ‘Meet Someone Creative’ video series, focusing on creators using Twinmotion in innovative ways. We also wrote a number of ‘Spotlight’ case studies to highlight how Twinmotion’s real-time technology is being used by major players, from architecture firms, to conservation initiatives.

In addition, we created a number of blog posts supporting social media campaigns and regular challenges designed to showcase the work of Twinmotion’s talented creator community.

We also produced a more complex thought leadership report, highlighting Twinmotion’s position at the forefront of real-time technology in the architecture industry.

The results

We helped Twinmotion to showcase its position at the forefront of architectural visualisation, as well as amplifying alternative use cases for the real-time tool.

15 pieces of content delivered to the highest standards

11 interviews conducted with industry experts, educators, and creators