We were tasked with helping ftrack to sell its creative project management solution by talking to the customers that were using it on the front lines. We interviewed Interactive Experiential Agency, Wildbytes, about their use of ftrack in concocting and executing the first-ever live facial projection mapping performance in association with the launch of Kat Von D’s latest makeup collab with Sephora.
Wildbytes recently leveraged the power of ftrack to tackle a project that blended technology with artistry; the launch show of a new beauty line from Sephora and tattoo artist, Kat Von D. Concocting and executing the first-ever live facial projection mapping performance, they were able to showcase stunning images which were displayed across Kat Von D’s face as she unveiled the line on a stage in Spain. ftrack was a crucial ally in bringing the performance to life.
Sephora approached Wildbytes about the Kat Von D Beauty line, asking the agency to pitch one of its wild ideas to drive huge attention to the debut. Wildbytes, in turn, suggested the concept of a live facial projection mapping performance to anchor the campaign, using Von D’s own face to display memorable and truly beautiful ideas. “Sephora was in love with the idea, and even more importantly, they were bold enough to take the risk and jump into such an ambitious project," says Julio Obelleiro, co-founder
Wildbytes began with two 3D scans of Von D, capturing her likeness using structured light and photogrammetry to develop an incredibly realistic 3D model, complete with skin effects. From there, Wildbytes 3D printed a bust of her face, using it during testing and development of the projection mapping effects, albeit without the added challenge of a
ftrack proved to be a vital tool across the Sephora project. “Even before we launched into actual production, ftrack was having a huge impact in the early R&D phase,” he explains. “
“Visual project management tools are a must for production studios, and honestly, the decision is not easy if you haven’t used any software of this sort before,” he adds. “But after having used ftrack for such challenging project and achieved such success, we would definitely recommend it.”
"Visual project management tools are a must for production studios, and honestly, the decision is not easy if you haven’t used any software of this sort before. But after having used ftrack for such challenging project and achieved such success, we would definitely recommend it."
Obelleiro says the team fully intends to use ftrack again in future project, and there could be many more of them on the way: Wildbytes is further refining the facial projection mapping tech to be even more dynamic, and they hope to push into the music industry, as well as working on further augmented reality experiences, smart mirror installations for retail stores, and a variety of other out-of-the-box and immersive ideas that stick with people long after the moment of contact.