How we approach SEO

Wednesday July 8, 2020 Blog

Did you know that 93% of all online journeys begin with a search engine? Or that only 53% of users bother to click further than the first 3 listings on the front page?

Aiming to get your site as visible as possible in search engine results for searches your customers are making is vital when it comes to creating an engaging and commercially potent online presence for your brand or business

At Grammatik, we’re experts at conceptualising and implementing comprehensive SEO strategies which we tailor to a client’s individual needs. In this blog, well share an understanding of what SEO is, how it works, and how we approach it for our clients.

So what is SEO?

At its core, SEO (Search Engine Optimisation) is all about making your website more visible in organic online searches (non-paid) which should result in more traffic being directed to your website. Without a decent SEO strategy, you’re making it more difficult for existing and prospective customers to find you. 

Ideally, you want your website to be the first thing people find when they’re searching for your products or services, especially since a quarter of them won’t click past the first page.

How does it work?

It can be quite easy to get bogged down in the intricacies and complexities of SEO, but the basics are simple. Search engines are designed to provide the best answers for each query they receive so they can provide users with the high-quality, relevant information they need. 

In order to do this, a search engine will scan your entire website for a range of factors including content, links, readability, user experience, and page speed, before pulling it all together in context for the user – depending on their searched keywords.

Our Approach to SEO

We understand that SEO is vital to a business’s online success, so having a bespoke strategy tailored to your business’s needs is essential. We have a disciplined and established  process when working with a client on their SEO so the value it adds is both tangible and trackable

Audit

To kick things off it’s important for us to learn more about your business and its goals in order to create an initial plan of action. The first step is to perform a comprehensive audit of your website content along with any SEO penalties you may have unknowingly incurred in the past and also you off-site SEO. This includes backlinks to get a better understanding of where you’re currently ranking. 

The next major review we perform is on your keywords. It’s a great way of discovering the search terms your potential customers are using. Plus, by reviewing your existing keywords and comparing them to what you’re actually ranking for, we can begin to optimise your website and plan future content accordingly.

This all may sound quite basic, but this groundwork will pay dividends when it comes to the next stage of implementing an effective SEO strategy.

Implementation

Once we’ve assessed your existing SEO and have made some progress with planning and keyword tracking, we can move on to optimisation, creation and monitoring. 

Optimise

Optimising your existing website copy to be SEO friendly and ensuring that your content will provide answers to customer queries is vital. But it takes more than a bit of ‘keyword stuffing’ to truly optimise your content. There is a lot to consider here, but fleshing out thin content, removing duplicate pages, structuring your website URLs and navigation, as well as adding relevant meta tags and descriptions will all help your website rank better.

Create

The next step is to create a wide range of content for both on-site and off-site locations in order to build on the solid foundations we will have built. This on-site content can take many forms including blogs, services pages and case studies which will provide more answers for search engine queries. However, you should also consider off-site content – such as articles, press releases and thought leadership pieces – which will help strengthen your domain authority.

Utilising your keyword research, combined with our knowledge of industry trends, we can begin to create a variety of on-site content types to help increase your search ranking. While text-based web pages and blogs tend to be most popular, you shouldn’t neglect other formats – videos, imagery, podcasts and more – which will not only help your search ranking but also set you apart from competitors.

When it comes to off-site content, we utilise our extensive media contacts to place your content on external websites to build up backlinks and subsequently your website’s domain authority. Having your content on reputable, high-quality and relevant industry websites that direct traffic back to your website will tell search engines that your website is also reputable, high-quality and relevant to the searcher.

Monitoring

SEO is by no means a quick fix and results won’t happen overnight. It can take weeks or months to really see the benefits of SEO, it is an ongoing and evolving task. At Grammatik, we use a wide range of tools including Moz, Screaming Frog, Google Analytics, and more to help us track and monitor our client’s search rankings, web traffic, and conversions. This ensures that the work we’ve implemented so far is having the desired results. ith search engines constantly updating their algorithms and your business’s ever-expanding bank of content, consistently monitoring and auditing your SEO is key to maintaining a high search ranking.

A comprehensive SEO strategy is vital for your business to succeed online – even having a basic understanding of SEO practices should help your website rank better. If you have any questions or want to learn more about how we can help – get in touch below and we’ll be happy to chat! Or read more of our blogs.



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