Turning talk into traction: building a multi-channel communications campaign from a single stage

 

 

At this year’s Media Production & Technology Show (MPTS), Lux Aeterna joined the VFX State of the Nation panel — a flagship session exploring the latest developments and future challenges in the visual effects industry. It was a high-value opportunity to share perspective, showcase expertise, and position the studio as a key player in the future of VFX.

But the real success wasn’t just the panel appearance itself — it was how, working in partnership with Grammatik, Lux Aeterna used the moment as a springboard for a broader, fully integrated communications campaign that reached across social, PR, web and email.

 

Securing a strategic platform

MPTS is the UK’s leading event for the media and production sector, and the VFX State of the Nation panel is one of its standout sessions. With senior figures from across the industry in attendance, it offered Lux Aeterna a high-profile opportunity to speak to some of the most pressing topics facing the sector, from the evolving production pipeline to the challenges around talent and scalability.

Grammatik identified the opportunity and worked closely with Lux Aeterna to secure the speaking slot, shaping messaging in line with event themes and ensuring the studio’s voice would land with impact.

 

Thinking strategically about social media

A social media strategy is critical to major events like MPTS.

We always advise building a timeline of activity to support visibility and engagement:

• Pre-event: posts that build anticipation and spotlight speaker credentials
• During the event: light coverage such as behind-the-scenes moments, panel snapshots or audience takeaways
• Post-event: reflections, quotes and continued commentary that extend the life of the session

Even without high production values, consistent messaging and relevance can drive strong engagement and reinforce your presence at key industry moments.

 

Extending reach through authored PR

As part of the post-event campaign, Grammatik secured an opinion piece in Broadcast: “How to maximise your relationship with VFX”. While not a direct write-up of the panel, it explored themes that complemented those discussed on stage, including creative collaboration and the evolving demands of post-production.

This authored PR approach, planned and pitched by Grammatik, extended the value of Lux Aeterna’s event participation by placing them at the heart of an industry-relevant conversation, in one of the UK’s most trusted media platforms for broadcast professionals.

 

Using owned content to consolidate impact

To complete the campaign, Grammatik developed and delivered a plan to activate Lux Aeterna’s owned channels, ensuring the event’s impact was carried across touchpoints. This included:

• A post-event blog post (the one you’re reading now), consolidating the campaign and supporting long-term SEO
  
• A planned newsletter feature, sharing highlights and insight with their direct network
• Guidance on repurposing panel themes into future thought leadership and client-facing messaging

This content strategy ensured that Lux Aeterna’s MPTS appearance was not just a moment in time, but part of a sustained, narrative-driven approach to visibility.

 

 

The takeaway: don’t let opportunities go to waste

Landing a major industry speaking slot is a huge achievement, but without the right support around it, the moment can quickly pass. With a joined-up strategy that links PR, content, social and owned channels, companies can turn event moments into campaigns that build authority, create leads, and deepen engagement.

Grammatik’s work with Lux Aeterna on MPTS 2025 is a clear example of how to make that happen — with strategy, execution and impact working in sync.

Looking to maximise your next event appearance? Let’s make it count.