Content Marketing For AEC

Grammatik is a specialist content and marketing agency that translates complex AEC workflows into compelling stories – for video, for press, and for the sales pipeline.

200k+

Views on a single AEC customer film

8+

Interviews captured in a single shoot

AEC

Deep sector literacy across BIM & beyond

The AEC industry runs on trust, technical credibility, and long sales cycles. The content you put in front of clients and prospects needs to do more than look good – it needs to demonstrate expertise, build confidence, and shorten the distance between interest and decision.

Campaign-level stories

Multi-day shoots with structured interview frameworks, capturing multiple speakers and a full B-roll library.

Cut-downs that carry the message

LinkedIn edits, Instagram reels, and platform-native formats built from your existing footage.

Every format you need

Content is the engine behind every AEC sales conversation. We produce the full range – from PDF case studies that land in inboxes before meetings, to ebooks that position your firm as a thought leader on the issues your clients care about most, through to content designed for award submissions and tenders.

Case Study PDFs

Written project stories built from interview transcripts and enriched with project data. Formatted for digital distribution and designed to perform in an account-based marketing context.

Ebooks & Long-Form Reports

Senior-executive-facing content on the themes driving your market – sustainability, digital transformation, BIM adoption, regulatory change.

Data Visualisation

AEC data is often compelling and almost always impenetrable. We translate project outcomes, efficiency gains, and industry benchmarks into visual formats that communicate at a glance.

AEC in practice

We’ve been embedded in AEC content production for years, working alongside software teams, engineering firms, and construction companies to tell the stories behind some of Europe’s most technically demanding projects.

Sweco

Kongsberg Wastewater Treatment Plant, Norway

A multi-stakeholder production covering Sweco’s use of Autodesk Construction Cloud and Workshop XR on a next-generation wastewater facility. The shoot generated a hero film and a dedicated Workshop XR product video – extending the budget across two separate product campaigns.

BAM UK & Ireland

Waterford City Infrastructure Project, Ireland

A campaign-level production capturing BAM’s adoption of Autodesk Construction Cloud across one of Ireland’s largest urban rejuvenation schemes. Our video on the Waterford project has generated over 200,000 views and continues to drive engagement across embedded sites and social channels.

Autodesk

Sustainability & Digital Transformation Campaigns

A sustained content programme spanning two senior-executive ebooks on sustainable business models in AEC and D&M, animated video trailers for distribution across social and digital channels, and the Art of the Impossible podcast series.

Work With Us

We make the process frictionless. Whether it’s documenting a customer success story, recording a workshop, or creating PDFs, we’re here to support your marketing process.

Let’s Build Your Next Success Story

Whether you have a complex customer project message that needs to be told, a launch that needs editorial weight, or an industry theme that needs a voice – let’s talk.

Interested in working with us?

We'd love to hear from you.