Content Marketing For Autodesk

In an industry where “technical” and “creative” often live in separate silos, finding a partner who can bridge that gap is the difference between a generic case study and a high-impact sales asset.

Grammatik is a specialist agency built to understand what you make and how it’s communicated. We’re an extension of the Autodesk team, helping to translate complex workflows into human stories that drive engagement, support account-based marketing, and accelerate the sales cycle.

Campaign-level Content

In 2025, we travelled to Dublin to shoot a video case study for BAM’s work on the New Children’s Hospital. Our approach involved a two-stage, multi-day shoot that enabled us to capture eight interviews and a vast library of B roll. While our initial deliverable was the hero film itself, we have since created a product video for Autodesk Tandem along with LinkedIn content to support the promotional campaign.

Driving Online Engagement

Focussed films have the ability to engage an audience across markets. Our video on BAM’s work in Waterford, Ireland has generated over 200,000 views with embeds across multiple sites. It has been widely shared on social media.

Why Autodesk Teams Work With Us

The biggest hurdle in content production is often the ramp-up time. You shouldn’t have to spend half your budget explaining what a BIM workflow is or why Digital Transformation matters.

  • Deep Technical Literacy: We understand the nuances of AEC and D&M. Our team leads the research and guides the interviews, ensuring we ask the right questions to get the best answers from your subject matter experts and customers.

  • End-to-End Execution: From initial research and scriptwriting to filming, post-production, and distribution advice, we handle the heavy lifting.

  • Content That Scales: We don’t just make a video. We build content engines. One customer interview can become a flagship video, a 4-page PDF, social cut-downs, and an infographic.

Innovative Content Creation

Video shoots often sit in isolation. We challenge the briefs – making them work as hard as they can for the budget available. When we were asked to film a simple case study on Mivan – a Belfast-based luxury fit-out business – we saw an opportunity for Autodesk to scale its messaging. Rather than delivering a single case study, we created a hero film, long-form interviews with all speakers, and put the Autodesk sales representative front and centre – asking the questions on camera like you would see in a chat show.

Building A Cross-Teams Approach

Autodesk’s product ecosystem often sits in marketing silos. Separate teams and budgets that could benefit from shared content.

The Workshop XR saw our video case study for Sweco’s project on the MEP for a new wastewater treatment plant in Kongsberg, Norway. Thanks to our comprehensive shooting and interview style, we were able to create a dedicated piece specifically focussed on the benefits of Workshop XR in a construction environment.

The Art of the Impossible

For the last five years, Grammatik has been working with Asif Moghal, Director, D&M Market & Industry Development, on his podcast, The Art of the Impossible. Now in its fifth season, the show engages digital transformation leaders across the industry to open up conversations and share insights.

Work With Us

We make the process frictionless. Whether it’s documenting a customer success story, recording a workshop, or creating PDFs, we’re here to support your marketing process.

Let’s Build Your Next Success Story

Do you have a complex customer story that needs to be told? Or a high-level industry theme that needs a voice? Book a discovery call.



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