Specialist Software Marketing

Grammatik is a specialist content and marketing agency that translates complex workflows into compelling stories – for video, for press, and for the sales pipeline.

200k+

Views on a single AEC customer film

8+

Interviews captured in a single shoot

Experts

Deep sector literacy across software markets, AEC, M&E & beyond

Your clients need to trust that the software they’re buying does what they need it to do. They need to see technical credibility and real-world examples. The content you put in front of clients and prospects needs to do more than look good – it needs to demonstrate expertise, build confidence, and shorten the distance between interest and decision.

Campaign-level stories

Multi-day shoots with structured interview frameworks, capturing multiple speakers and a full B-roll library.

Cut-downs that carry the message

LinkedIn edits, Instagram reels, and platform-native formats built from your existing footage.

Every format you need

Content is the engine behind every sales conversation. We produce the full range – from PDF and video case studies, to ebooks and podcasts that position you as a thought leader on the issues your clients care about most.

Case Study PDFs

Written project stories built from interview transcripts and enriched with project data. Formatted for digital distribution and designed to perform in an account-based marketing context.

Ebooks & Long-Form Reports

Content that demonstrates deep-level thinking in targeted markets – talking about the complexities that your clients need help to solve.

Visualisation

Data and workflows are often compelling and almost always impenetrable. We translate processes, project outcomes, efficiency gains, and industry benchmarks into visual formats that communicate at a glance.

Software in practice

We’ve been embedded in software marketing content production for years, working alongside software teams and developers to tell the stories behind some of Europe’s most technically demanding projects.

Sweco

Kongsberg Wastewater Treatment Plant, Norway

A multi-stakeholder production covering Sweco’s use of Autodesk Construction Cloud and Workshop XR on a next-generation wastewater facility. The shoot generated a hero film and a dedicated Workshop XR product video – extending the budget across two separate product campaigns.

BAM UK & Ireland

Waterford City Infrastructure Project, Ireland

A campaign-level production capturing BAM’s adoption of Autodesk Construction Cloud across one of Ireland’s largest urban rejuvenation schemes. Our video on the Waterford project has generated over 200,000 views and continues to drive engagement across embedded sites and social channels.

Autodesk

Sustainability & Digital Transformation Campaigns

A sustained content programme spanning two senior-executive ebooks on sustainable business models in AEC and D&M, animated video trailers for distribution across social and digital channels, and the Art of the Impossible podcast series.

Work With Us

We make the process frictionless. Whether it’s documenting a customer success story, recording a workshop, or creating PDFs, we’re here to support your marketing process.

Let’s Build Your Next Success Story

Whether you have a complex customer project message that needs to be told, a launch that needs editorial weight, or an industry theme that needs a voice – let’s talk.

Interested in working with us?

We'd love to hear from you.